Brian Atwood announced Monday that he has entered into an exclusive licensing agreement with Jones Apparel Group, Inc. Atwood will collaborate with Jones to create, produce, market and distribute B Brian Atwood, a new footwear and accessory line that will be the contemporary counterpart to Brian Atwood's high-end, luxury shoe business.
B Brian Atwood will be marketed and sold in department stores and specialty retailers. The initial launch is planned to commence in fall 2011, followed by the launches of B Brian Atwood handbags and jewelry slated for 2012. Footwear under the B Brian Atwood brand will retail for $200 to $300 for core items and up to $600 for boots. The initial term of the agreement is for five years, with a provision for further renewal.