Ebay To Purchase GSI Which Includes RueLaLa & ShopRunner For 2.4 Billion

EBay has agreed to buy GSI Commerce, a digital marketing and e-commerce company, for $2.4 billion. Ebay says the acquisition will bolster its capacity to connect buyers and sellers around the world. The marketplace operator has agreed to pay $29.25 per share. 

As part of the deal, eBay plans to sell GSI’s licensed sports merchandise business and 70 percent of shopping sites RueLaLa.com and ShopRunner.com. Rue La La and ShopRunner are “not core to (eBay’s) long-term growth strategy,” the San Jose, Calif. online auction firm noted in the press release. Read more.