Estee Lauder To Close Prescriptive Cosmetics By January So Stock Up

Estée Lauder has announced the end of an era as it closes its 30-year-old Prescriptives line.

The US beauty company, who owns Prescriptives as well as 30 other beauty lines including Clinique and Origins, said it will close the beauty brand by 31st January 2010.

President of Estée Lauder Fabrizio Freda told WWD:

“We believe that the difficult decision relating to Prescriptives will allow us to redirect our resources to key strategic imperatives where we see the highest growth potential.” -WWD