Forever 21 Inc. is set to open a massive new store in New York's Times Square on Friday, the latest and most aggressive step in the low-priced fashion retailer's plan to expand from a clothing boutique into a department store.
The Times Square store will be the brand's biggest location, taking over the space of a former Virgin Megastore. The store spans four floors and the equivalent of 1.5 football fields. The modestly sized street-level entrance gives way to three sprawling subterranean floors, with 151 dressing rooms and 32 cash registers.
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