Betsey Johnson has signed on with Inter Parfums to launch perfumes, personal care products, and makeup.
First on the agenda is a retooling of her original perfume from 1982. "It was a favorite, one of those do-it-yourselfers," she said. "We got as close as we could [to the original formula]," she said of new fragrance with Inter Parfums at a press conference in her New York showroom.
Betsey feels pretty strongly about having a scent in her lineup, explaining, "I think that after some kind of clothing existence, a designer needs a fragrance. It's just like you have dessert after dinner."
First on the agenda is a retooling of her original perfume from 1982. "It was a favorite, one of those do-it-yourselfers," she said. "We got as close as we could [to the original formula]," she said of new fragrance with Inter Parfums at a press conference in her New York showroom.
Betsey feels pretty strongly about having a scent in her lineup, explaining, "I think that after some kind of clothing existence, a designer needs a fragrance. It's just like you have dessert after dinner."
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