Clocking in at over 700 pages, the new Tome was designed by architecture firm 2×4 and retails for $125 at Prada stores and select bookshops. The book, which features a few words by enigmatic designer Miuccia Prada, makes its case via glossy photos and seductive graphic design. While that’s expected for what’s ostensibly a fashion book, the publication also flashes its architectural pedigree. Sections on past runway show spaces are illustrated with floor plans. A chapter entitled “Place” presents form development, zoning guidelines and photos of building models as well as circulation plans.
The Prada boutique on Rodeo Drive was transformed into a makeshift library on Friday night, as droves of celebrities including Carine Roitfield, Ginnifer Goodwin, Jessica Alba, Jessica Biel, Chloe Sevigny, Zoe Saldana, Lisa Edelstein, Lindsay Sloane, John Legend, Tracee Ellis Ross, and Booth Moore flooded the store to celebrate the launch of its latest book.
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