Former Heatherette Designer Richie Rich Readys New Fashion Line Tabloid Hero

Richie Rich is launching a new fashion label called Tabloid Hero. The Heatherette designer said his first sportswear collection would feature a "Tabloid Hero" logo and would be worn by all his famous friends. He told the NY Post, "All my celebrity friends will be rocking it out. I am going to do the first infomercial with Kim Kardashian."