Louis Vuitton is suing Hyundai for using its logo in a car commercial that aired during Super Bowl XLIV, the most watched sports even in U.S. television history.
The logo appeared only briefly, showing up on a basketball handled during a pickup game - one a several scenes that juxtaposed the ordinary with the luxurious.
But that was enough to make the French firm furious. Click here to view the ad.
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