Following the success of the "Fashion Night Out", Vogue is set to launch an online version of the night for e-tailers. On from November 1st 5pm, My-wardrobe, Asos, Net-a-Porter, Matches, Browns and other online fashion retailers will be attempting to increase their web traffic with a number of incentives for customers, including exclusive discounts and competitions. There will also be live blog updates from journalists on the evening.
Gap will return to using its 20-year old “blue box” brand logo with GAP written in white and abandon the new logo which had GAP written in black with a graduated blue box at the top right corner.
The brand introduced the new logo on its US website last week but the change met with an “outpouring of comments from customers and online community in support of the iconic blue box logo,” the company says.
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