Jimmy Choo Celebrates 15th Annivesary With Sparkling Ad Campaign

To celebrate Jimmy Choo 15 anniversary founder and chief creative officer Tamara Mellon is launching an updated collection of the brand’s signature jeweled heels, tapping famed photographer Marilyn Minter to create a striking ad campaign for the vintage-inspired shoes. “I wanted to create a modern glamour that stands for the style and imagination of Jimmy Choo,” said Mellon in a statement. “I was inspired by vintage jewelery to add sparkling and luminous details to iconic Jimmy Choo shapes."