Will Now Offer Runway Collections For Purchase Within 48 Hours After The Shows

Moda Operandi promises to make collections from design houses including Thakoon, Proenza Schouler, Prabal Gurung, Narciso Rodriguez, Vera Wang, Alexander Wang and Giambattista Valli available for purchase to the public, within 48 hours of the runway show.
Members will order with a 50% deposit, and the clothes will be manufactured and shipped in roughly four months. Consumers can return clothes that don't fit or are otherwise unsatisfactory.
The venture is the latest attempt to end-run the six-month lag fashion designers typically face before their runway looks arrive in mainstream stores.


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