Luxury fashion companies are known for setting trends when it comes to their products, but their media preferences are surprisingly dated. Most prefer to simply buy ad space in publications where they can present--and control--their image in glossy two-page spreads.
Why is it time for these companies to "get social"? Let's start with the obvious and compelling numbers: About half of the U.S. adult population is actively using social media Web sites, according to a Travelers Enterprise market research study conducted in August. And, according to Facebook statistics, among the next generation of luxury consumers--Generation Y--96% are using social media (the end lol).
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