Is Givenchy Starting A New Trend? Givenchy Will Not Present A Fashion Show For Fall 2010 Find Out What The Fashion House Is Doing Instead

Givenchy announced that it will not present a full  runway show for the Fall 2010 season. Instead of runway, Givenchy will show their collection in private appointments with clients and editors. “I want to make couture even more special than it is, and not just another catwalk show,” Tisci said in an interview, “People can really experience the couture moment: see it, touch it.”  According to Tisci, most of his couture clients, often including royals and various other high-profile customers, don't attend the shows anyway "for reasons of privacy and security." 

I think it's a fabulous idea personally, fashion shows aren't fun as they used to be (editors and clients don't get any one - on - one attention).


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