Chanel has recruited R/GA New York to develop an online shopping website for the brand. Initially, Chanel would only offer its fragrances online but is looking to extend. In the past, luxury fashion brands have shied away from selling goods via the web, but this recession has forced some off the high horse lol (money talks).
Many labels have suffered a sharp decline in sales as a result of the downturn. This has prompted them to refocus their digital marketing strategies to grow sales and gain a foothold in emerging markets. Chanel rep wouldn't confirm or deny the news (silence normally means yes).
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