Olivia Palermo PhotoShoot For ASOS Autumn/Winter 2010 Campaign

Olivia did her first UK cover shoot for retailer ASOS. Olivia look fab in sophisticated tones of camel, taupe and khaki from the ASOS A/W ’10 collection, but the result is more downtown street style than Park Avenue princess. As the lady says herself, "I’m trying to not always look 100% polished. Maybe have a bit more of an edgy look.” Because, as we learn, life isn’t all about wearing a pretty frock and climbing the social ranks.