The New And Improved Juicy Couture Erin Fetherston Has Reinvented The Brand

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Gela Nash Taylor and Pamela Skaist Levy (Juicy Couture's founders), left  the company in January of 2010. Liz Claiborne Inc who owns the company hired Erin Fetherston to the post of creative consultant, charging her with creating a capsule collection under the Juicy umbrella. Friday, Fetherston revealed her 11-piece collection for holiday—which will be priced from $72 to $172 at wholesale (which means they'll be between $216 and $688 when they hit stores this winter).


I'm in love with the gold velvet maxi dress. I plan to have it in my closet.

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