Alexander McQueen's Second Line McQ Relaunches Cheaper And More Youthful

According to McQueen CEO Jonathan Akeroyd, McQ is a little more edgy’ this time around. True to the McQueen style, there are historic touches, like a lace up jacket, or a mini dickie bow to go with a gothy white shirt and velvet knickerbockers, throughout an otherwise commercial collection aimed at a younger, funky customer.

It also means making prices about 25 percent cheaper, ranging from about $95 for T-shirts to jackets for $405. The brand currently represents about 20 percent of the label's business, but Akeroyd says it's estimated to grow to 35 percent by 2012 under the relaunch. 


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