L'Oreal Buys Out Essie Cosmetics Hope They Don't Ruin The Quality

Essie, the NY-based nail polish brand, was just bought by major beauty giant L’Oreal. L'Oreal annouced the buy out last Wednesday. Distribution of the polish (now only salon based) will expand, to include more drugstores. Essie has generated $28 million over the last 12 months–and even created specialty colors for J.Crew. I hope they won't tamper with the quality of the product.


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