Burberry To Launch Social Networking Site

Luxury brand Burberry will launch a social networking site next month. The site, artofthetrench.com will initially feature users sending in pictures of themselves wearing Burberry trench coats.

Chief executive Angela Ahrendts told the Finanicial Times “ That word-of-mouth spreads through their social networks and continues to be a positive conversation about Burberry… that is so powerful.” -Financial Times


Post a Comment

Related Posts Plugin for WordPress, Blogger...