Burberry To Launch Social Networking Site

Luxury brand Burberry will launch a social networking site next month. The site, artofthetrench.com will initially feature users sending in pictures of themselves wearing Burberry trench coats.

Chief executive Angela Ahrendts told the Finanicial Times “ That word-of-mouth spreads through their social networks and continues to be a positive conversation about Burberry… that is so powerful.” -Financial Times

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